Services

Social Media & Online Marketing Consulting

Blast Brand provides organizations a clear path to their digital presence. The firm is led by online marketing veteran and digital strategist, Matthew Russo.

Blast Brand has helped organizations:

• clearly identify their goals,
• create/refine their digital initiatives,
• attract new potential customers online,
• start online conversations and develop on-going relationships,
• and transform those relationships into loyal, repeat customers by increasing traffic, searchable content, and online engagement.

Blast Brand focuses on generating actionable online plans through four sequential steps: discovery, analysis, strategy, and implementation.

1.) DISCOVERY //

A half-, full-, two-, or three-day exploration of your organization – from your customer’s perspective. Blast Brand brings a fresh perspective to your current operations to identify key opportunities within the current customer experience.

Our background in marketing and experience across multiple industries allow us to identify online marketing and social media opportunities that will enhance interaction points with your customers, increase online awareness, and improve customer service.

2.) ANALYSIS //

A complete 10-15+ page report of our findings, including an executive summary of our recommendations, SWOT analysis of current in-person (or online) customer experience, and full online presence and social media review. This report also includes a thorough analysis of the competitors in your space, as well as a look into the most successful online brands across all verticals.

3.) STRATEGY //

Based on your goals and our findings, Blast Brand works with you to create a comprehensive – but easy to understand – online strategy to coordinate with your offline efforts.

Since online strategy is only a piece of the overall marketing picture, our process is progressive: we utilize the skills and resources you already have in place first, and build add each phase until the entire initiative is underway.

The three primary phases include:

1. Building a strong presence,
2. Creating content, and
3. Getting social.

4.) IMPLEMENTATION //

Blast Brand offers full-service implementationExecution of the strategy includes:

• Set-up of all necessary programs, services, and systems,
• Content generation for chosen platforms,
• Editorial calendar set-up and distribution of content,
• Integration of branding aesthetics,
• Analytics and tracking integration for progress updates and feedback.

5.) CORPORATE TRAINING //

The tools and technologies have been built. The plan is in place. But no one knows your corporate culture or your customers like your employees.

Through our Corporate Training program, we share the goals of the organization and explain the latest tools and trends in social media to empower employees, spark exciting new ideas, and create a culture of innovation and engagement.

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6.) SPEAKING //

Everyone has a left and right brain; Matthew Russo is one of those freaks that actually uses both on a daily basis.

Matt’s background in design, experience in real estate, love for the arts, passion for marketing, soft spot for spreadsheets, and fascination with technology & entrepreneurship combine for a unique outlook on business – and life.

His speaking engagements focus on three things:

• deconstructing current movements – both local and global,
• connecting those trends to your conference’s mission,
• and inspiring action.

Topics can be adjusted to fit any subject or speaking format. Attendees are guaranteed to leave the session with new perspectives, the tools to get them moving in the right direction, and the inspiration to take action and get things done.

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