In today’s online environment, it’s easy to become obsessed with adding the “next big thing” to your online presence. With the introduction of new platforms, websites, and apps seemingly every hour, it can be a challenge deciding which ones to utilize.
“But if it’s free, shouldn’t we at least try it?” you ask.
Maybe, maybe not. Do you want to try it because it’s popular right now (Twitter, for example) or because it makes sense in your overall strategy?
Can we let you in on a little secret?
Shhhh. Come in closer so no one else hears this…
We don’t have a Facebook page (yet). Crazy, we know.
“What?! How can a web-based company not have a Facebook page?!?”, you ask.
Easy. It doesn’t make sense for our current strategy.
Will we eventually have one? Absolutely. But you can bet that when we launch it, it will be a resource that our clients and prospects will want – and need – to pay attention to, not just another “yeah me too!” page full of rehashed content.
Until then, our blog allow us to share our ideas and create quality content, and our newsletter allows us to distribute it efficiently to our readers. We are also on Twitter to keep an eye on trends and interact with people.
Remember, “a jack of all trades is a master of none.” Spreading your resources too thin is not only tiring, it can be damaging to your brand.
The goal of maintaining an online presence is to get people to pay attention to you, to remember you, and to use you when they need something you have to offer.
Handled poorly, your online efforts could train customers to ignore you, forget you exist, and turn to your competitors when they need to buy something.
Do less, more.
In other words, do fewer things more frequently and with greater passion and purpose.
Once you build an audience and gain momentum, then (and only then) should you consider adding another task to your technology to-do list.
Be strategic. Be yourself. And commit to being memorable, not just another “me too” brand.
What are your feelings about this approach? Are we wrong?
(Photo credit: Spigoo)