
It’s no secret: the world is moving faster each day. Just ask your grandparents, parents, or maybe even your older siblings. Or maybe you’re feeling it yourself. Though the amount of time spent online continues to grow (it recently was reported by eMarketer.com that consumers are spending more time on their mobile devices than interacting ...
When it comes to social media, there are three primary goals (in our opinion): To become a valuable resource within your industry by sharing relevant content, to make your organization accessible to prospects and customers online, and to create top-of-mind awareness for your fans/followers/customers. Goal #1: Let’s assume for a moment you are doing a ...
Picture this… From the moment you open the doors of your business in the morning until the time you close at night, there is a steady stream of customers lined up to buy whatever it is you sell. There is no down time; no chance to take a quick break or even clean up your ...
This post was inspired by Kevin, a good friend and extremely talented front-end developer. Kevin asked: “I’d like to redesign [my] site… but I’m having trouble articulating what I want to do, though – even to myself. I just don’t speak the language well enough to explain my ideas to myself and evaluate whether they’re good, ...
In today’s online environment, it’s easy to become obsessed with adding the “next big thing” to your online presence. With the introduction of new platforms, websites, and apps seemingly every hour, it can be a challenge deciding which ones to utilize. “But if it’s free, shouldn’t we at least try it?” you ask. Maybe, maybe ...
The tools you need to be present online have undoubtedly been created and are widely available if you know where to look. Best of all, most of them are free. The problem with free is that it often leaves people anxious that they are missing out on something better. Besides, if free is good – ...
What is a website, exactly? This isn’t a trick question or an insult to your intelligence. It’s an honest look at how people perceive the idea of a website today and a nudge to get you thinking about your own site. Most organizations have preconceived notions about their site needs or how it should function ...
Social media today is a bit like a puzzle. It’s cheap, it’s fun, it’s easy to find, and everyone is doing it. So you finally decide to make a trip to the store to buy one for yourself. When you arrive home, you crack open the packaging and it hits you – this isn’t going to ...
“But I don’t know what to write about.” This is – by far – the most common response we hear from clients as they prepare to kick off a blog. From one-person shops to multi-million dollar corporations, organizations have a difficult time picturing themselves publishing content on a consistent basis. It stems from what author Seth ...
Seventy-five years ago, companies and business owners didn’t have to worry about telling their story. They let their work speak for itself. Bakeries, shoe stores, clothing shops, restaurants. The formula was the same for everyone: “If the product was great and they treated their customers well, everyone in town knew about them and did business ...
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